About
About Amarel Group
Amarel Group introduces niche and independent fragrance houses to North America through carefully selected retail partnerships. We are deliberately selective, working only with houses we believe in and feel aligned with, creatively and commercially.
For us, distribution is a partnership. We manage U.S. importation, warehousing and market entry, and we place each house with retailers who will protect its positioning for the long term.
Our Approach
How We Work
A Selective Portfolio
We represent a small number of houses so each one receives real attention, from launch planning to reorders.
Controlled Distribution
We sell through independent perfumeries, specialty boutiques and department stores chosen for fit.
Long-Term Partnership
We agree targets together, share sell-through openly and invest alongside our houses in education, sampling and events.
Where We Operate
We distribute across the United States and work with the leading niche perfumeries in Canada. We import, warehouse and fulfill for the brands we represent.