Brands
Azman
Founded in Dubai by Husen Baba, Azman — Arabic for hours or moments — is an Emirati niche house redefining the art of oud. Drawing on rare, near-forgotten ingredients sourced from around the world and shaped by the expertise of French perfumery, each creation is designed to be as wearable as it is profound. Working alongside celebrated perfumers including Antonio Gardoni, Miguel Matos, and Julien Rasquinet, Azman crafts fragrances that are timeless, deeply personal, and unlike anything else in the modern oud landscape.
Sora Dora
Sora Dora is a modern niche French fragrance house rooted in a minimalist approach to perfumery. The brand focuses on refined compositions that balance clarity, depth, and wearability, allowing each scent to speak without excess.
Founded by Quentin Dorado, who also serves as the brand’s primary perfumer, Sora Dora is entirely developed and produced in France.
Pernoire
Swiss niche house founded in 2020 by Nico Mannino and Robin Dünner, based in Basel. One of the hottest emerging sensations in niche fragrance right now, Pernoire has built rapid momentum through a devoted enthusiast community and strong influencer traction. The brand's philosophy centers on personality transformation through scent, each fragrance designed as an olfactory expression of a distinct character archetype, crafted to project a specific side of the wearer's identity.